Lead Generation
Generate Qualified Leads
Strategies and tools for attracting qualified prospects and converting them into customers.
Leads can come from multiple sources. Each source has its own characteristics and conversion potential.
Main Sources
- LinkedIn - B2B professionals with detailed profiles
- Google Maps - Local businesses with contact info
- Website Forms - Inbound leads showing interest
- Referrals - High trust, high conversion
Lead Source Configuration
Configuration
Go to Settings> Lead Sources. Enable each source you want to use and configure the capture parameters.
Not all leads are equal. Scoring helps you focus on the most promising prospects.
Scoring Criteria
- Demographics - Company size, industry, location
- Behavior - Email opens, clicks, page visits
- Engagement - Form submissions, content downloads
The first email sets the tone. Learn to write messages that get opened and generate responses.
Email Writing Tips
Tip
Keep your first email short (under 100 words). One clear value proposition, one call to action.
Most conversions happen after multiple touchpoints. Build effective follow-up sequences.
Sequence Design
Best Practice
3-5 emails over 2-3 weeks. Each email adds new value rather than just "checking in".
Some leads aren't ready now. Long-term nurturing keeps you top of mind until they are.
Track which sources and campaigns generate the highest quality leads, not just the most leads.
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