Analytics
Data-Driven Decisions
Learn to read, interpret, and act on your analytics dashboards. Turn data into actionable insights.
Your dashboard aggregates data from multiple sources. Learn what each section tells you.
Key Sections
- Overview - High-level KPIs at a glance
- Revenue - Sales, AOV, conversion rates
- Engagement - Email opens, clicks, website visits
- Growth - New subscribers, customer acquisition
Email metrics reveal how your audience engages with your communications.
Understanding Email Metrics
Key Metrics
Open Rate (>20% good), Click Rate (>2% good), Revenue per Email, Unsubscribe Rate (<0.5%).
Track the metrics that directly impact your bottom line.
Essential E-commerce KPIs
- Conversion Rate - Visitors who become customers
- Average Order Value - Revenue per transaction
- Customer Lifetime Value - Total expected revenue per customer
- Cart Abandonment Rate - Lost potential sales
Understand which channels and touchpoints drive conversions.
Attribution Best Practices
Tip
Use multi-touch attribution for a complete picture. Last-click attribution often undervalues awareness channels.
Group customers by acquisition date to understand retention and lifetime value patterns.
Learn to read test results and determine statistical significance before making decisions.
Build reports that answer your specific business questions.
Creating Your Report
In the Dashboard
Go to Analytics> Reports> Create Custom. Select your metrics, dimensions, and date range.
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