Marketing Automation
For marketing managers
Master B2B lead generation, personalized email sequences, and advanced analytics to drive your acquisition. This path covers the complete funnel from lead capture to conversion.
Path Modules
Lead Sources Configuration
45 min
Configure your different lead sources: forms, LinkedIn, Google Maps, partner referrals. Each source feeds your database with contextual data.
You'll be able to
- Connect form capture tools
- Set up LinkedIn and Google Maps integrations
- Tag leads by source for accurate attribution
Lead Scoring
45 min
Score your leads based on profile (demographics) and behavior (engagement). Focus your efforts on the hottest prospects.
You'll be able to
- Define scoring criteria adapted to your business
- Automate score calculation
- Create sales alerts when a lead reaches threshold
Nurturing Sequences
50 min
Create email sequences that educate and engage your prospects throughout their buying journey. Learn the best practices for B2B nurturing.
You'll be able to
- Design multi-week nurturing sequences
- Personalize content based on segment
- Set up triggers based on behavior
Behavioral Segmentation
40 min
Segment beyond demographics: by content consumed, email engagement, and website visits. Create hyper-targeted campaigns.
You'll be able to
- Create behavior-based segments
- Trigger automations on engagement signals
- Personalize web experience based on segment
Sales Handoff
35 min
Bridge marketing and sales. Automate qualified lead notifications, CRM sync, and meeting booking.
You'll be able to
- Define MQL to SQL criteria
- Create instant sales alerts
- Automate CRM data enrichment
Webinar & Event Automation
45 min
Maximize event ROI with complete automation: registration, reminders, follow-up, replay distribution.
You'll be able to
- Create a pre-event nurture sequence
- Automate reminder emails
- Segment post-event follow-up by attendance
Multi-Channel Campaigns
45 min
Orchestrate email, LinkedIn, and SMS for maximum impact. Learn channel selection and timing best practices.
You'll be able to
- Design cross-channel sequences
- Respect channel-specific constraints
- Measure multi-touch attribution
Analytics & ROI
40 min
Measure marketing impact on revenue. Build dashboards that prove ROI and guide optimization.
You'll be able to
- Configure revenue attribution
- Create executive-ready dashboards
- Identify optimization opportunities